Facebook launched an update to its News Feed feature Friday that aims to give users more control over the content that they want to view.

Like with all changes to the News Feed, however, there will surely be an uproar among Facebook denizens hesitant of change.

But Facebook tinkered with the News Feed seemingly with those faultfinders in mind. 

Greg Marra, the company’s product manager, wrote a post explaining the changes in which he insisted the update helps users see more of what they want to see – and see less of what they don’t want.

Users can now easily unfollow and re-follow friends, pages or groups. Settings for the updated News Feed provides a summary of the top people and pages seen in the past week. Based on that information, users can decide if they want to keep seeing more of the same or not.

The settings function also shows users the people and pages they have unfollowed in the past, alongside an option to re-follow.

It appears Facebook designed the latest News Feed with an ear towards user criticism about posts featuring graphic or otherwise unwanted content popping up among friends who share animal videos, relationship statuses or political screeds.

“If you see a story you’re not interested in or don’t want to see,” Marra writes, “you can tap the arrow in the top right of that story to hide it. Starting today, when you hide a story you’ll have the option to ask to see less from that person or page.”

Facebook wants to strike a balance between giving “power users,” – think software engineers or other tech industry insiders – the ability to streamline their News Feed, along with giving the average user – high school students, parents – a customizable experience that they can understand.

The updated News Feed functions will start rolling out Friday for mobile and desktop platforms.

Anadolu Agency