Spotify ends million-dollar deal with Harry and Meghan

Archetypes, the podcast of Harry, Duke of Sussex and Meghan, Duchess of Sussex on Spotify, has ended. Music and podcast app Spotify announced that the deal was 'mutually terminated'. It is known that the agreement made by the two parties in 2020 was worth 25 million dollars. Meghan was doing a podcast called Archetypes. The podcast lasted 12 episodes last year. 

HARRY AND MEGHAN ARE LOOKING FOR A NEW PLATFORM

According to Engadget, Harry and Meghan are looking for a better platform and partnership to publish their content. Meghan Markle has hosted the likes of Serena Williams and Mariah Carey on her podcasts, talking about women's roles.

Spotify and Archewell Audio, the production company founded by the Duke and Duchess of Sussex, said in a statement that "we are proud of our podcast together". They also emphasized that they won the People's Choice Award for this podcast. 

"Archetypes will continue to develop more content for its audience on another platform," Archewell told The Wall Street Journal. 

AFTER LEAVING THE KINGDOM, THEY ENTERED THE MEDIA INDUSTRY

The Spotify deal was one of the biggest business deals Harry and Meghan made after giving up their royal duties. The couple had tried to establish themselves in the media industry in the hope of becoming financially independent.

Netflix canceled an animated series created by Meghan before production was complete, but a documentary series about the couple launched on Netflix late last year. 'Harry & Meghan' quickly became one of Netflix's most watched documentaries.

Meanwhile, Spotify recently changed its podcast strategy. Earlier this month it laid off 200 people from its podcast team and merged Gimlet Media and Parcast into a new division, Spotify Studios. The company will continue to produce some original podcasts through Spotify Studios and The Ringer.

Source: Engadget