Michael Jackson's enduring influence and impact on pop culture continue to be felt, evident in the recent sale of his iconic leather jacket with a staggering price tag.
At a London auction on Friday, a black-white leather jacket worn by Michael Jackson in a 1984 Pepsi commercial was sold for $306,000.
The jacket was listed by auctioneers Propstore among items related to music icons such as Amy Winehouse, George Michael, the Beatles, David Bowie, and Elvis Presley, according to BBC News.
Jackson wore the jacket as part of a series of Pepsi New Generation commercials.
Mark Hochman, the director of music and posters at Propstore, noted before the auction that many of these items were being made available to the public for the first time. Past memorabilia linked to Michael Jackson has commanded substantial prices, including a black fedora hat worn just before he debuted his famous moonwalk dance in 1983.
The enthusiasm shown at the auction reflects the unwavering connection fans and collectors have with the King of Pop's legacy.
Jackson died of cardiac arrest caused by "acute propofol intoxication" in 2009 at 50 years old.
Another one of Michael's leather and denim jackets that he wore in the video "I Knew You Were Waiting (for Me)" with Aretha Franklin sold for $115,000.
Source: BBC News & FOX Business