Apple typically uses this September showcase to debut new gadgets, including iPhone models.
This year we're expecting four new iPhones: the iPhone 13 Mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max.
Apple has confirmed that its next big event will take place on Tuesday, September 14.
It's an entirely virtual event, highlighted by this year's tagline: "California streaming."
Thankfully, Apple is a creature of habit, so we can predict some of the timings.
Based on launches in previous years, we'd expect pre-orders to go live on Friday, September 17.